Omakase Tokyo TourTokyo Toyosu Tuna Auction + Breakfast review
What the experience is like
You meet in the dark at Shijō-mae Station on the Yurikamome line, ride to Toyosu Market, and climb to the viewing deck or arrange closer dealer access depending on your option. The auction itself is quick and methodical — tuna movement is minimal but the bidding is intense. Edward said his guide aki "took us behind the tours which was the best part." Elizabeth called it "a wonderful introduction to how the Toyosu fish market operates."
After the auction, breakfast is either sushi at the famous Sushi Dai counter (expect a line and a wait) or a tuna bowl at Bentomi. Lisa booked with a group of six and said her guide "made the morning easy." Andres praised the "easy scheduling" and "communication on point." Marguerita watched "the speed of the sale but non-movement of tuna" and found it "incredible."
What works
- Tuna auction is real and mesmerizing
- Dealer guide can arrange closer viewing than public deck
- Breakfast included (Sushi Dai or Bentomi)
- Meeting point is easy to find
- Guides consistently go above and beyond
- 4.6 rating from 149 reviews is solid
Worth knowing
- Very early start — pre-dawn, -20 degree cold
- Sushi Dai has a line; Bentomi is quieter
- Limited to certain hours and seasons
- Not an omakase course; it’s a tasting experience
Book the Sushi Dai option if you have time — the counter is an experience in itself. Bring layers and arrive 10 minutes early; the guides emphasize punctuality.
Who it’s for
Market enthusiasts. People who want to see where Tokyo’s fish comes from. Early risers. Solo travellers and couples. Not for anyone who dislikes waking up at 4 a.m. If you want omakase without the market tour, see the sake tasting ($61) or wagyu tour ($133).
Other tours to consider
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Frequently asked questions
What’s the auction actually like?
It’s a wholesale frozen-tuna sale. Bidders stand, auctioneers call prices, and tuna barely moves — the whole sale is over in minutes. It’s mesmerizing precisely because it’s so efficient.
Is the dealer access worth it?
Yes, if available. The public viewing deck works, but closer access to the auction floor is what people remember. Ask about dealer access when you book your option.
Sushi Dai or Bentomi for breakfast?
Sushi Dai is famous and packed; Bentomi is a standing-counter tuna bowl that’s quieter. Both are good. Choose based on how much you hate waiting in lines.
Do I need to know Japanese?
No. The guide is English-speaking and handles all communication. The market is working and busy, but you’re not expected to order yourself.